Why Most Decisions Fail Due to Poor Framing

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Correction history

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1. 28 July 2026 · corrected by Emir Baycan

   Corrected one attribution: clarified that 'inattentional blindness' is a perceptual-psychology concept from Mack and Rock (1998), not a term Bazerman coined; Bazerman and Chugh's own organizational term for the related phenomenon is 'bounded awareness.' Nutt's 376-decision study (Why Decisions Fail, 2002), the Marteau (1989) physician framing-effect replication, and the Kodak/George Fisher case study were verified accurate and left in place.

   Before

   The article stated that Bazerman called organizational bounded awareness 'inattentional blindness.'

   After

   Attributed inattentional blindness to Mack and Rock (1998) and bounded awareness to Bazerman and Chugh, as two related but distinct concepts.

   Why: Inattentional blindness is an established term from a different, earlier line of research; conflating it with Bazerman's own coinage misattributes it. Correction fixes the attribution rather than adding new sources.

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Full contribution timeline

1. Correction 28 July 2026

   Emir Baycan: Corrected one attribution: clarified that 'inattentional blindness' is a perceptual-psychology concept from Mack and Rock (1998), not a term Bazerman coined; Bazerman and Chugh's own organizational term for the related phenomenon is 'bounded awareness.' Nutt's 376-decision study (Why Decisions Fail, 2002), the Marteau (1989) physician framing-effect replication, and the Kodak/George Fisher case study were verified accurate and left in place.

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