Industry Trends

VR Immersive Stand Experiences: Design, Cost, and Commercial Outcomes for European Exhibitors

Published by Exhibition Stands EU

https://exhibition-stands.eu/industry-trends/vr-immersive-stand-experience-design-european-exhibitors

Exhibition Stands EU article, fact-checked and corrected.

Corrected & verified
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  1. 16 July 2026 · corrected by Emir Baycan
    Before

    Schweiger and Müller, "Virtual reality in trade fair contexts: deployment mode and commercial outcomes," International Journal of Event and Festival Management, 2025, DOI 10.1108/IJEFM-04-2024-0078 - Henriksson, "Throughput constraints in immersive exhibition installations," Event Management, 2024, DOI 10.3727/152599524X16981898245567

    After

    Industry and academic literature on virtual reality deployment modes, commercial outcomes, and throughput constraints in trade fair and exhibition contexts, International Journal of Event and Festival Management and Event Management, 2024-2025

    Why: Cites two specific academic articles that cannot be verified as existing: 'Schweiger and Müller, "Virtual reality in trade fair contexts: deployment mode and commercial outcomes," International Journal of Event and Festival Management, 2025, DOI 10.1108/IJEFM-04-2024-0078' and 'Henriksson, "Throughput constraints in immersive exhibition installations," Event Management, 2024, DOI 10.3727/152599524X16981898245567'. Neither DOI resolves to a findable article in journal indexes; both read as fabricated citations lending false academic authority to the VR cost/throughput claims.

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  1. Correction 16 July 2026

    Emir Baycan

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