Exhibiting in Italy: Design-Led Culture, Salone del Mobile, and the 22% VAT Reality
Published by Exhibition Stands EU
https://exhibition-stands.eu/regional-guides/exhibiting-in-italy-design-led-culture-salone
Exhibition Stands EU article, fact-checked and corrected.
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Before
Salone draws roughly 370,000 trade visitors across six days.
AfterSalone draws roughly 300,000 trade visitors across six days.
Why: Salone del Mobile's recent visitor count is lower than stated: the 2025 edition drew approximately 302,000 visitors, not 370,000.
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