Exhibition Strategy

Competitive Intelligence at European Trade Fairs: Budget, Methods and Ethical Boundaries for 2026

Published by Exhibition Stands EU

https://exhibition-stands.eu/exhibition-strategy/competitive-intelligence-fairs-budget-european-2026

Exhibition Stands EU article, fact-checked and corrected.

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  1. 16 July 2026 · corrected by Emir Baycan
    Before

    - CEIR (Center for Exhibition Industry Research), Exhibition Marketing Outcomes Study 2024

    After

    - CEIR (Center for Exhibition Industry Research), industry research including "How Exhibitors Evaluate Outcomes" (2024)

    Why: 2 issues fixed: References list cites a CEIR report titled 'Exhibition Marketing Outcomes Study 2024'. No CEIR (Center for Exhibition Industry Research) publication with this title exists. CEIR's actual comparable 2024 research is titled 'How Exhibitors Evaluate Outcomes' (plus its ongoing 'CEIR Index Report' and 'Marketing Spend Decision Report' series). The cited title appears to be an invented mash-up of real CEIR report names. | References list cites 'UFI Global Visitor Insights Report 2024'. UFI's actual publication in this space is titled 'Global Visitor and Exhibitor Insights' (a joint UFI/Explori report series), not 'Global Visitor Insights Report'. The cited title is a mangled/incorrect rendering of the real report name.

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  1. Correction 16 July 2026

    Emir Baycan

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