Badge Scanner vs App vs QR: Lead Capture Technology Comparison for European Trade Fairs
Published by Exhibition Stands EU
Exhibition Stands EU article, fact-checked and corrected.
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Correction
Correction history
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Before
2. UFI Global Exhibition Barometer, 32nd edition. Lead-capture technology adoption and outcomes. 2025. 3. AUMA Trade Fair Industry Report. *Exhibitor Data and Compliance Guide*. 2024-2025 edition.
After2. UFI Global Exhibition Barometer, 2025 wave. Lead-capture technology adoption and outcomes. 3. AUMA exhibitor guidance on trade fair data and compliance, 2024-2025.
Why: 2 issues fixed: Cites 'UFI Global Exhibition Barometer, 32nd edition' for 2025 commentary, but the real UFI Barometer editions published in 2025 are numbered 34 and 35, not 32. | AUMA has no publication titled 'AUMA Trade Fair Industry Report'; its actual named publications are 'AUMA-Trends' and the 'AUMA Exhibitor Outlook' survey. Presenting this as a specific named report title with a subtitle is a fabricated citation.
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