Industry Trends

AR Product Demo Booth Cost: What European Exhibitors Actually Pay for Immersive Stand Experiences

Published by Exhibition Stands EU

https://exhibition-stands.eu/industry-trends/ar-product-demo-booth-cost-european-fairs

Exhibition Stands EU article, fact-checked and corrected.

Corrected & verified
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Who created and checked this page

Correction

Emir BaycanExpert Contributor

Correction history

Every accepted correction to this page is recorded with the exact change, so readers can see how the page improved over time.

  1. 16 July 2026 · corrected by Emir Baycan
    Before

    Müller and Schweiger, "Augmented reality in trade fair contexts: visitor engagement and conversion outcomes," Journal of Marketing Communications, 2024, DOI 10.1080/13527266.2024.2334512

    After

    Industry and academic literature on augmented reality visitor engagement and conversion outcomes in trade fair contexts, Journal of Marketing Communications, 2024

    Why: Cites a specific academic article ('Müller and Schweiger, "Augmented reality in trade fair contexts: visitor engagement and conversion outcomes," Journal of Marketing Communications, 2024, DOI 10.1080/13527266.2024.2334512') that cannot be verified as existing; no record of this DOI or article is found in journal indexes. This reads as a fabricated citation lending false academic authority to the AR dwell-time/conversion statistics presented earlier in the article.

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  1. Correction 16 July 2026

    Emir Baycan

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