Exhibition Strategy

Account-Based Event Marketing at European Trade Fairs

Published by Exhibition Stands EU

https://exhibition-stands.eu/exhibition-strategy/account-based-event-marketing-european-trade-fairs

Exhibition Stands EU article, fact-checked and corrected.

Corrected & verified
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Who created and checked this page

Correction

Emir BaycanExpert Contributor

Correction history

Every accepted correction to this page is recorded with the exact change, so readers can see how the page improved over time.

  1. 16 July 2026 · corrected by Emir Baycan
    Before

    - AUMA Exhibitor Cost Benchmarks 2024-2026, [auma.de](https://www.auma.de) - UFI Global Barometer 2026 wave, [ufi.org](https://www.ufi.org) - MPI EventScape 2026 industry outlook, [mpi.org](https://www.mpi.org) - Salesforce State of Sales 2026 benchmarks

    After

    - AUMA-Trends and AUMA Exhibitor Outlook survey publications, [auma.de](https://www.auma.de) - UFI Global Barometer, 2026 wave, [ufi.org](https://www.ufi.org) - MPI EventScape 2026 industry outlook, [mpi.org](https://www.mpi.org) - Salesforce State of Sales 2026 benchmarks

    Why: Cites 'AUMA Exhibitor Cost Benchmarks 2024-2026' as a specific named AUMA publication; no AUMA report with this title exists. AUMA's real named publications are 'AUMA-Trends' and the 'AUMA Exhibitor Outlook' survey.

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Full contribution timeline

  1. Correction 16 July 2026

    Emir Baycan

    Proof record →