Correction Exhibition Strategy
Trade Fair Executive Dashboard for European Exhibitors: The 12 Metrics That Belong on the Board Slide
The 12 metrics that belong on the trade fair board slide. Definitions, calculation methodology, benchmark ranges and quarterly review structure for European…
The exact change
Before
3. AUMA Trade Fair Industry Report. *Exhibitor Reporting Standards*. 2024-2025.
After
3. AUMA exhibitor guidance on reporting standards, 2024-2025.
Suggested change
3. AUMA exhibitor guidance on reporting standards, 2024-2025.
Why this is better
2 issues fixed: AUMA has no publication titled 'AUMA Trade Fair Industry Report'; its real named publications are 'AUMA-Trends' and the 'AUMA Exhibitor Outlook' survey. This appears to be an unverified report title. | Cites 'UFI Global Exhibition Barometer, 32nd edition' for 2025 practice commentary, but UFI's actual 2025 Barometer editions are numbered 34 and 35, not 32.
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- Correction Objective-Setting Framework for European Trade Fairs: Translating Strategic Goals into Measurable Fair Outcomes
- Correction Product Launch Objectives at European Trade Fairs: A Twelve-Month Roadmap from Launch Fair to Pipeline Maturation