Trade Fair Budget Defense: The CFO Conversation Playbook for European Exhibitors
The CFO conversation playbook for defending a multi-hundred-thousand-euro trade fair budget. The seven questions every CFO asks, the documented answers, the…
The exact change
3. AUMA Trade Fair Industry Report. *Exhibitor Cost Benchmarks*. 2024-2025.
3. AUMA exhibitor cost guidance (AUMA-Trends / Exhibitor Outlook survey), 2024-2025.
Suggested change
3. AUMA exhibitor cost guidance (AUMA-Trends / Exhibitor Outlook survey), 2024-2025.
Why this is better
2 issues fixed: Cites 'AUMA Trade Fair Industry Report' as a specific named publication with subtitle 'Exhibitor Cost Benchmarks'; no AUMA report with this title exists. AUMA's real publications are 'AUMA-Trends' and the 'AUMA Exhibitor Outlook' survey. | Cites 'UFI Global Exhibition Barometer, 32nd edition' for 2025 budget-allocation practice commentary, but UFI's real 2025 editions are numbered 34 and 35, not 32.
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