Modular vs Custom Exhibition Stands: A Decision Framework for European Exhibitors
The build-type decision determines roughly 70 percent of every subsequent stand budget and operational constraint. A research-backed framework for choosing…
The exact change
AUMA exhibitor cost benchmarks (2024-2026 edition), Association of the German Trade Fair Industry, auma.de
AUMA (Association of the German Trade Fair Industry) exhibitor guidance and published cost data, auma.de
Suggested change
AUMA (Association of the German Trade Fair Industry) exhibitor guidance and published cost data, auma.de
Why this is better
3 issues fixed: Cites an unverified AUMA report title/edition. AUMA does not publish a report named 'exhibitor cost benchmarks' with a '2024-2026 edition' - no such publication exists. | unverified product model number. The real modular exhibition system manufacturer is spelled 'beMatrix' (not 'Beematrix'), and it has no model called 'M3' in its lineup. Similarly, 'Aluvision Hi-LED 100' is not a real Aluvision product - the company's actual Hi-LED line includes models like Hi-LED 55, not a '100' designation. | Misspelled/unverified company name in a source citation. The real company is 'beMatrix', not 'Beematrix'.
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