
Modular vs Custom Exhibition Stands: A Decision Framework for European Exhibitors
The build-type decision determines roughly 70 percent of every subsequent stand budget and operational constraint. A research-backed framework for choosing…
The exact change
AUMA exhibitor cost benchmarks (2024-2026 edition), Association of the German Trade Fair Industry, [auma.de](https://www.auma.de)
AUMA (Association of the German Trade Fair Industry) exhibitor guidance and published cost data, [auma.de](https://www.auma.de)
Suggested change
AUMA (Association of the German Trade Fair Industry) exhibitor guidance and published cost data, [auma.de](https://www.auma.de)
Why this is better
3 issues fixed: Cites an unverified AUMA report title/edition. AUMA does not publish a report named 'exhibitor cost benchmarks' with a '2024-2026 edition' - no such publication exists. | unverified product model number. The real modular exhibition system manufacturer is spelled 'beMatrix' (not 'Beematrix'), and it has no model called 'M3' in its lineup. Similarly, 'Aluvision Hi-LED 100' is not a real Aluvision product - the company's actual Hi-LED line includes models like Hi-LED 55, not a '100' designation. | Misspelled/unverified company name in a source citation. The real company is 'beMatrix', not 'Beematrix'.
More by Utku Kavakli in Booth Design
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- Correction Double-Decker Exhibition Stand ROI: When Does the Second Storey Actually Pay Back?