KPI Framework for Trade Fair Programmes: 6 Core Metrics European Exhibitors Track
The six core metrics European trade fair programmes track for executive reporting. Definitions, targets, EUR benchmarks, and the dashboard structure that…
The exact change
**Target band:** EUR 130-280, aligned with AUMA's published benchmark. Below EUR 130 typically signals tier-two fair efficiency or exceptional programme execution. Above EUR 280 typically signals under-attended fair, under-staffed booth, or weak pre-show marketing.
**Target band:** roughly EUR 130-280 based on aggregated exhibitor cost data, not a specific published AUMA figure. Below this range typically signals tier-two fair efficiency or exceptional programme execution. Above this range typically signals under-attended fair, under-staffed booth, or weak pre-show marketing.
Suggested change
**Target band:** roughly EUR 130-280 based on aggregated exhibitor cost data, not a specific published AUMA figure. Below this range typically signals tier-two fair efficiency or exceptional programme execution. Above this range typically signals under-attended fair, under-staffed booth, or weak pre-show marketing.
Why this is better
2 issues fixed: Presents 'EUR 130-280' as an 'AUMA's published benchmark' for cost-per-qualified-contact, but no such specific AUMA benchmark has been found in any AUMA publication (AUMA-Trends or Exhibitor Outlook). This appears to be an unverified statistic attributed to AUMA to lend it false authority. | Cites 'AUMA Exhibitor Cost Benchmarks 2024-2026' as a specific named AUMA publication, but no AUMA report carries this title; AUMA's real named outputs are 'AUMA-Trends' and the 'AUMA Exhibitor Outlook' survey.
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