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Journalist Relationship Management at European Trade Fairs: The Year-Round Playbook for 2026
Correction Fair Participation

Journalist Relationship Management at European Trade Fairs: The Year-Round Playbook for 2026

Corrected by Utku Kavakli · on Exhibition Stands EU · 16 July 2026 · View published page ↗

The year-round journalist relationship management playbook European PR teams apply to support trade fair earned media in 2026, four activity categories…

The exact change

Before
- AUMA exhibitor cost benchmarks (2024-2026 edition), auma.de
After
- AUMA Exhibitor Outlook (2025-2026 edition), auma.de

Suggested change

- AUMA Exhibitor Outlook (2025-2026 edition), auma.de

Why this is better

2 issues fixed: AUMA does not publish a report titled 'exhibitor cost benchmarks' - this appears to be an unverified title, likely a rename of the real 'AUMA Exhibitor Outlook' publication. | FAMAB Verband Direkte Wirtschaftskommunikation is an outdated organization name; it rebranded in 2021 to 'fwd: Bundesvereinigung Veranstaltungswirtschaft e.V.' and famab.de now redirects to forward.live.

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