Correction Booth Design
Island vs Peninsula Exhibition Stand: Which Layout Actually Wins More Leads at European Fairs?
Island vs peninsula exhibition stand layouts compared on cost, lead capture, sightlines and venue conventions across Messe Frankfurt, Fiera Milano, IFEMA, RAI…
The exact change
Before
| Fira Barcelona (MWC) | 36,000-50,000 | 28,000-42,000 | 19-29% |
After
| Fira de Barcelona Gran Via (MWC) | 36,000-50,000 | 28,000-42,000 | 19-29% |
Suggested change
| Fira de Barcelona Gran Via (MWC) | 36,000-50,000 | 28,000-42,000 | 19-29% |
Why this is better
MWC's venue is named 'Fira Barcelona' in the cost comparison table header, which is imprecise/ambiguous. The correct specific venue name is 'Fira de Barcelona Gran Via' (Fira de Barcelona operates more than one venue in the city).
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