Correction Fair Participation
Hosted Buyer Program Application Guide for European Trade Fairs
Access hosted-buyer programmes at European trade fairs. Application timelines, eligibility criteria, exhibitor sponsor benefits at Anuga, ITB, EuroShop…
The exact change
Before
AUMA Exhibitor Cost Benchmark Reports 2024-2026, hosted-buyer section, auma.de
After
AUMA Exhibitor Outlook, Association of the German Trade Fair Industry, auma.de
Suggested change
AUMA Exhibitor Outlook, Association of the German Trade Fair Industry, auma.de
Why this is better
AUMA does not publish a report titled 'AUMA Exhibitor Cost Benchmark Reports 2024-2026' with a 'hosted-buyer section', nor an 'AUMA Exhibitor Survey commentary on hosted-buyer ROI, 2025' containing the specific 3-5x re-engagement statistic quoted. These are unverified report titles; AUMA's real publications are 'Successful Trade Fair Participation' and the annual 'AUMA Exhibitor Outlook'.
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