Brand Storytelling on the Show Floor: The Three-Second Test, Narrative Zoning, Sightlines
Brand storytelling for European exhibition stands, the three-second aisle test, narrative zoning across the visitor journey, sightline planning, and the…
The exact change
AUMA Visitor Behaviour Studies (multiple editions), auma.de
AUMA (Association of the German Trade Fair Industry) general visitor and exhibitor statistics, auma.de
Suggested change
AUMA (Association of the German Trade Fair Industry) general visitor and exhibitor statistics, auma.de
Why this is better
2 issues fixed: Unverified citation. No AUMA publication titled 'AUMA Visitor Behaviour Studies' is documented under this name; AUMA does not publish a named multi-edition visitor-behaviour research series. | unverified citation. UFI (the Global Association of the Exhibition Industry) does not publish a named 'Visitor Journey Research' report; UFI's real recurring publication in this space is the Global Exhibition Barometer, which tracks industry business sentiment (revenue, outlook, staffing), not visitor-journey behaviour.
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