
What Is Diffusion of Innovation: How New Ideas Spread
Diffusion of innovation describes how new ideas, technologies, and behaviors spread through populations over time.
What was corrected
Article presented a regionally-specific statistic (developed-market smartphone penetration) as if it were a global figure, obscuring large regional gaps.
Corrected the figure to the real global percentage (54 percent per GSMA) while noting the real 80-90 percent figures for high-income countries, and reframed the point to acknowledge that access barriers, not just preference, genuinely explain much of the remaining gap.
Why this is better
This finding was originally identified by Codex's fact-check pass; independent verification via GSMA, ITU, and secondary sources confirmed the correct figures before applying the fix.