Best Lead Capture App for European Trade Fairs 2026 — Buyer Evaluation Framework (GDPR + EU AI Act)
Published by Exhibition Stands EU
Exhibition Stands EU article, fact-checked and corrected.
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Before
The August 2026 enforcement phase requires conformity assessments and transparency obligations for tools in scope.
AfterConformity-assessment and transparency obligations for high-risk AI systems (including profiling/lead-scoring tools) are being phased in through 2026-2027; exhibitors should confirm the current enforcement timeline directly, since the EU has revised these deadlines since the Act's original text.
Why: 2 issues fixed: The article treats 'August 2026' as the date the EU AI Act's high-risk/profiling obligations (Annex III) become enforceable. In May 2026 the EU Council, Parliament and Commission reached a provisional Digital Omnibus agreement postponing Annex III high-risk AI system obligations from 2 August 2026 to 2 December 2027. Only the Article 50 transparency obligations (disclosure of AI interactions, synthetic-content labelling) still take effect in August 2026, not the conformity-assessment/high-risk obligations the article describes for lead-scoring tools. | Same outdated-deadline issue: the Digital Omnibus agreement (May 2026) pushed Annex III high-risk AI obligations to December 2027, so framing the vendor-switch trigger around 'the August 2026 AI Act enforcement phase' is no longer accurate.
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