Correction

Correction: How to Write a Customer Case Study Template

Corrected by Emir Baycan · Full-Stack Developer, Mobile App Builder and Web Platform Founder with expertise in SEO, automation, SaaS, AI visibility, DevOps and scalable digital products

Emir Baycan found something wrong, outdated, or unsupported on this page and proposed a fix. The publisher accepted the correction.

Role
Correction
Publisher
Evolang
Status
Accepted
Date
19 July 2026

The exact change

Before

"The best case study shows the reader a customer facing the exact problem the reader is facing. If the reader does not recognize themselves in the first paragraph, they will not finish." Ann Handley, Everybody Writes [...] "A quote is a gift the customer gives you. Use it well. Use it sparingly. Do not put words in their mouth." Josh Bernoff, Writing Without Bullshit [...] "Adjectives are a tax on the reader. If an adjective is not earning its place with evidence, remove it." Strunk and White, The Elements of Style

After

The best case study shows the reader a customer facing the exact problem the reader is facing. If the reader does not recognize themselves in the first paragraph, they will not finish. [...] A customer quote is a gift the customer gives a business. Use it well, use it sparingly, and never put words in their mouth. [...] As Strunk and White argue in The Elements of Style, writers should favor nouns and verbs over adjectives and adverbs: an adjective that is not earning its place with evidence should be removed.

Why this is better

Fabricated quote attributed to Ann Handley's 'Everybody Writes' about case studies. This specific quote about case studies and reader recognition could not be verified via web search against the real ; Fabricated quote attributed to Josh Bernoff's 'Writing Without Bullshit' about customer quotes as gifts. This exact wording could not be verified via web search against the real book's documented cont; Fabricated quote attributed to Strunk and White's 'The Elements of Style' calling adjectives 'a tax on the reader.' Web search of the real book's documented quotes found no such line; the actual book

How this record is verified

  • The contribution is tied to a real, identified contributor, not an anonymous byline.
  • It counts only because the publisher, Evolang, accepted it. Self-claimed work earns nothing.
  • It is recorded against a specific page and cannot be bought or edited after the fact.
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