Correction

Correction: Trade Fair ROI Measurement: 12-Month Attribution Windows for European B2B

Corrected by Emir Baycan · Full-Stack Developer, Mobile App Builder and Web Platform Founder with expertise in SEO, automation, SaaS, AI visibility, DevOps and scalable digital products

Emir Baycan found something wrong, outdated, or unsupported on this page and proposed a fix. The publisher accepted the correction.

Role
Correction
Status
Accepted
Date
16 July 2026

The exact change

Before

It draws on AUMA exhibitor cost benchmarks (the EUR 130-280 per visitor contact range), UFI Global Barometer ROI methodology, MPI EventScape industry studies, and the attribution-model practices documented in Salesforce State of Sales research.

After

It draws on industry cost-per-contact ranges reported informally across European exhibitor communities, general UFI Global Barometer survey findings, MPI EventScape industry studies, and common multi-touch attribution practices used in B2B sales operations.

Suggested change

It draws on industry cost-per-contact ranges reported informally across European exhibitor communities, general UFI Global Barometer survey findings, MPI EventScape industry studies, and common multi-touch attribution practices used in B2B sales operations.

Why this is better

7 issues fixed: Fabricated named report 'AUMA Exhibitor Cost Benchmarks' with a specific EUR 130-280 per-visitor-contact figure attributed to it. No such AUMA publication or benchmark exists; AUMA's real periodic exhibitor survey is the 'AUMA Exhibitor Outlook', which does not publish a per-contact cost benchmark of this kind. | Fabricated citation: 'AUMA Trade Fair Industry Report. Exhibitor Performance and Cost Benchmarks. 2024-2025' does not correspond to any real, findable AUMA publication under this title. | Fabricated citation: no findable Bain & Company publication titled 'B2B Event Marketing: The Honest ROI Conversation' (Bain Insights, July 2024) exists. | Fabricated citation: no findable McKinsey & Company Events Practice publication titled 'Multi-Touch Attribution for Trade Fair Pipeline' (2024) exists. | Fabricated citation: no findable Harvard Business Review article titled 'Why Marketing ROI Numbers Don't Survive the CFO' (HBR Marketing, October 2023) exists. | Fabricated/unverifiable citation: 'Forrester Research. European B2B Event Attribution Benchmarks. 2024' cannot be located as a real published report. | Fabricated/unverifiable citation: 'SiriusDecisions. Event Marketing Performance Framework. 2024 edition' cannot be located; SiriusDecisions was absorbed into Forrester in 2019 and does not publish standalone editions under this name.

How this record is verified

  • The contribution is tied to a real, identified contributor, not an anonymous byline.
  • It counts only because the publisher, Exhibition Stands EU, accepted it. Self-claimed work earns nothing.
  • It is recorded against a specific page and cannot be bought or edited after the fact.
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