Correction: Fair Selection Scorecard: How to Choose the Right Trade Fair for European B2B Exhibitors
Corrected by Emir Baycan · Full-Stack Developer, Mobile App Builder and Web Platform Founder with expertise in SEO, automation, SaaS, AI visibility, DevOps and scalable digital products
Emir Baycan found something wrong, outdated, or unsupported on this page and proposed a fix. The publisher accepted the correction.
- Role
- Correction
- Publisher
- Exhibition Stands EU
- Topic
- Fair Participation
- Status
- Accepted
- Date
- 16 July 2026
The exact change
Hannover Messe declared 71% of 130,000 attendees in 2025 as decision-makers or strong influencers for industrial automation procurement, which means roughly 92,000 qualified buyers on the floor across five days.
Hannover Messe drew approximately 127,000 attendees in 2025, with organiser materials describing a strong concentration of decision-makers and influencers for industrial automation procurement; exhibitors should request the current edition's audited decision-maker share directly from Deutsche Messe rather than rely on an unverified fixed percentage.
Suggested change
Hannover Messe drew approximately 127,000 attendees in 2025, with organiser materials describing a strong concentration of decision-makers and influencers for industrial automation procurement; exhibitors should request the current edition's audited decision-maker share directly from Deutsche Messe rather than rely on an unverified fixed percentage.
Why this is better
2 issues fixed: The article states Hannover Messe 'declared 71% of 130,000 attendees in 2025 as decision-makers,' implying roughly 92,000 qualified buyers. Deutsche Messe's own reporting put Hannover Messe 2025 attendance at approximately 127,000 visitors, and no published source substantiates a specific '71% decision-maker' figure; this reads as a fabricated precise statistic layered onto an approximately-correct headline attendance number. | AUMA does not publish a report simply titled 'AUMA Exhibitor Survey 2025' containing a specific cost-per-qualified-lead benchmark range (EUR 145 to EUR 680) or the quoted commentary on travel/accommodation absorbing 18-28 percent of budget. AUMA's real annual publication is the 'AUMA Exhibitor Outlook'; these specific benchmark figures are not attributable to a verifiable AUMA source.
How this record is verified
- The contribution is tied to a real, identified contributor, not an anonymous byline.
- It counts only because the publisher, Exhibition Stands EU, accepted it. Self-claimed work earns nothing.
- It is recorded against a specific page and cannot be bought or edited after the fact.