Correction: Defending the Trade Fair Budget to CFO and CEO: AUMA Benchmarks and Counter-Arguments
Corrected by Emir Baycan · Full-Stack Developer, Mobile App Builder and Web Platform Founder with expertise in SEO, automation, SaaS, AI visibility, DevOps and scalable digital products
Emir Baycan found something wrong, outdated, or unsupported on this page and proposed a fix. The publisher accepted the correction.
- Role
- Correction
- Publisher
- Exhibition Stands EU
- Topic
- Exhibition Strategy
- Status
- Accepted
- Date
- 16 July 2026
The exact change
AUMA's exhibitor cost-per-contact benchmark of EUR 130-280 is the most-cited European trade fair efficiency metric and the foundation of any defensible budget conversation.
An often-cited exhibitor cost-per-contact range of roughly EUR 130-280 circulates in European trade fair budget conversations, though this figure is not traceable to a specific published AUMA benchmark and should be treated as an industry rule of thumb rather than a verified AUMA statistic.
Suggested change
An often-cited exhibitor cost-per-contact range of roughly EUR 130-280 circulates in European trade fair budget conversations, though this figure is not traceable to a specific published AUMA benchmark and should be treated as an industry rule of thumb rather than a verified AUMA statistic.
Why this is better
2 issues fixed: Presents 'EUR 130-280' as 'AUMA's exhibitor cost-per-contact benchmark' and 'the most-cited European trade fair efficiency metric' as though independently verifiable and specifically AUMA-sourced. No AUMA publication (AUMA-Trends, AUMA Exhibitor Outlook survey) contains a benchmark with this specific figure; it cannot be verified as an actual AUMA statistic. | The comparison table presents highly specific EUR cost-per-qualified-contact ranges and cycle-length figures across ten marketing channels as if independently sourced, but no citation is given and the figures cannot be verified against any named study.
How this record is verified
- The contribution is tied to a real, identified contributor, not an anonymous byline.
- It counts only because the publisher, Exhibition Stands EU, accepted it. Self-claimed work earns nothing.
- It is recorded against a specific page and cannot be bought or edited after the fact.