Correction: Brand Storytelling on the Show Floor: The Three-Second Test, Narrative Zoning, Sightlines
Corrected by Emir Baycan · Full-Stack Developer, Mobile App Builder and Web Platform Founder with expertise in SEO, automation, SaaS, AI visibility, DevOps and scalable digital products
Emir Baycan found something wrong, outdated, or unsupported on this page and proposed a fix. The publisher accepted the correction.
- Role
- Correction
- Publisher
- Exhibition Stands EU
- Topic
- Booth Design
- Status
- Accepted
- Date
- 16 July 2026
The exact change
AUMA Visitor Behaviour Studies (multiple editions), [auma.de](https://www.auma.de)
AUMA (Association of the German Trade Fair Industry) general visitor and exhibitor statistics, [auma.de](https://www.auma.de)
Suggested change
AUMA (Association of the German Trade Fair Industry) general visitor and exhibitor statistics, [auma.de](https://www.auma.de)
Why this is better
2 issues fixed: Fabricated citation. No AUMA publication titled 'AUMA Visitor Behaviour Studies' is documented under this name; AUMA does not publish a named multi-edition visitor-behaviour research series. | Fabricated citation. UFI (the Global Association of the Exhibition Industry) does not publish a named 'Visitor Journey Research' report; UFI's real recurring publication in this space is the Global Exhibition Barometer, which tracks industry business sentiment (revenue, outlook, staffing), not visitor-journey behaviour.
How this record is verified
- The contribution is tied to a real, identified contributor, not an anonymous byline.
- It counts only because the publisher, Exhibition Stands EU, accepted it. Self-claimed work earns nothing.
- It is recorded against a specific page and cannot be bought or edited after the fact.