Correction

Full edit: What Is A/B Testing: Statistical Significance and Common Mistakes

Correction by Emir Baycan · accepted 12 July 2026

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Every change in this contribution, computed from the content the publisher accepted on 12 July 2026. Changed words are highlighted.

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quantified this rigorously in a 2017 paper on "always valid inference" developed while working at Airbnb
+quantified this rigorously in a 2017 paper on "always valid inference" developed while working at Optimizely