Correction

Correction: AI Lead Capture at Trade Shows: A Comparison of European Platforms for Exhibition Stands

Corrected by Emir Baycan · Full-Stack Developer, Mobile App Builder and Web Platform Founder with expertise in SEO, automation, SaaS, AI visibility, DevOps and scalable digital products

Emir Baycan found something wrong, outdated, or unsupported on this page and proposed a fix. The publisher accepted the correction.

Role
Correction
Status
Accepted
Date
16 July 2026

The exact change

Before

Tan and Schweiger, "AI-enabled lead capture in trade fair contexts: GDPR compliance and conversion outcomes," Journal of Marketing Management, 2025, DOI 10.1080/0267257X.2025.2334512

After

Industry commentary on AI-enabled lead capture in trade fair contexts, GDPR compliance and conversion outcomes, 2025

Suggested change

Industry commentary on AI-enabled lead capture in trade fair contexts, GDPR compliance and conversion outcomes, 2025

Why this is better

2 issues fixed: Fabricated academic citation: DOI 10.1080/0267257X.2025.2334512 does not resolve (404 at doi.org) and no article by 'Tan and Schweiger' on AI-enabled lead capture in trade fair contexts could be found in the Journal of Marketing Management or elsewhere. This appears to be an invented citation dressed up as a real peer-reviewed source. | Specific, unverifiable enforcement history presented as established fact: no public record could be found of BfDI, CNIL, or AEPD issuing EUR 50,000-400,000 fines specifically against exhibitors for non-compliant trade-fair badge-scan/lead-capture consent workflows during 2023-2025. This reads as a plausible-sounding but unconfirmed specific claim about named regulators and named enforcement outcomes.

How this record is verified

  • The contribution is tied to a real, identified contributor, not an anonymous byline.
  • It counts only because the publisher, Exhibition Stands EU, accepted it. Self-claimed work earns nothing.
  • It is recorded against a specific page and cannot be bought or edited after the fact.
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